12/16/2023 0 Comments Synthesia ai 50m kleiner![]() It is clear as day to see how these types of tools can be used to deceive or do harm to large numbers of people, and it is up to the companies that will make these tools to make sure they are used in way above the board.įor Synthesia’s part, the company is pretty clear about not synthesizing anyone without explicit permission and the tech is only accessible through an on-rails experience that is fully controlled by the company.Īll told, don’t be surprised to see a video from your department head or CEO, but don’t quite them, in the near future.Synthesia (), a startup using AI to create synthetic videos, is walking a fine, but thus far prosperous, line between being creepy and being pretty freakin’ cool. Companies that want to make video production easier through AI and avatars should not only run to increase realism and add in a sliding scale for emotional expression, etc., but they should also make sure the safety of users and the credibility of their own platforms. In other words, the race is on, in some ways. An Israeli company called D-ID actually demonstrated their technology at Disrupt 2021, showing how they can get a still image of a person and turn it into video content. Synthesis isn’t the only company doing work in its problem area. The startup takes it a step further with the ability to create videos featuring an avatar that looks like a real person, either an unknown actor or the CEO of your own company. Canva also launched its own video product recently, which is more focused on making current designs and slide decks into animated, vibrant videos. The $ 40 billion Australian startup shone like a rocket after unlocking the ability to design – anything – for the rest of the organization outside the design department. ![]() ![]() The concept ‘anyone can make a video’ gives me very strong Canva vibes. The law firm has 35 partners with their own avatars, who produce videos for both internal communication and client communication. Riparbelli cited Ernst & Young as an example customer. ![]() Since raising $ 12.5 million Series A in April, Synthesia has added features that make it easy for users to create their own animated speakers, and the platform now has 1000 custom avatars in use. “I think that’s the main thing that’s growing us so fast from an AI perspective.” “Anyone who, before Synthesia, could make a slide deck or write a Word document can now create video content,” Riparbelli said. Instead of seeing so much use from video production departments, other people within the organization are the power users of the tool. Interestingly, founder Victor Riparbelli said that user behavior does not necessarily match his previous expectations. These customers typically use the tool for training videos, it said, but also use Synthesia for monthly updates to the broader team or delivering information that typically comes via email. The startup, aware of the fact that almost any powerful tool on the internet can be used for evil, is exclusively focused on enterprise clients, rather than allowing anyone and everyone to hop on the platform. Users can also upload a recording of their voice that can be modified to say almost anything under the sun. Customers can use existing avatars, created from the actors ’performance, or create their own in minutes by uploading a few videos. Synthesia allows anyone to video the text or slide deck presentation, complete with a speaking avatar. Today, it announced the closing of the $ 50 million Series B funding round led by Kleiner Perkins, with participation from GV and current investors Firstmark Capital, LDV Capital, Seedcamp and MMC Ventures. Synthesis, a startup using AI to create synthetic videos, is walking a smooth, but so far advanced, line between being creepy and being pretty freakin ’cool.
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